Madame Gerda Spillmann
Madame Gerda Spillmann has been the undisputed first lady of Swiss skin care since 1944. The path to her prominence, however, has been a long and
difficult one. Granted, the obstacles to any business's success are many, yet years later, not only do many of those obstacles remain, they remain
multiplied for women in the business world.
Over 70 years ago in Zurich, it was not only difficult but socially unacceptable for an enterprising young woman to start a business. It was,
essentially against the law for a woman to own and operate a business. At that time a woman was required to have special permission from the Swiss
government. Given the social norms of the time, such permission was rarely even sought, much less granted. Yet after many attempts, Madame Spillmann
was finally allowed to bring the skin-care products she had long researched and developed to the marketplace.
Even after receiving official sanctions the problems for a woman doing business in Switzerland were inherent. Social scorn, the utter impossibility
of credit, the historical and deeply ingrained prejudices against women in business would have spelled failure to a person with anything less than
the forceful perseverance of Gerda Spillmann. Her determination, however, was born of adversity at an early age and by the time she decided to
start a business, skin care had become her life. Her belief in her dream was unshakable.