While watching some YouTube videos with self-proclaimed Beauty Artists and realized that women of all ages were trying to look like Kylie K., Mermaids or Mimi (from that tv show!).  That time has passed for me and I have no interest in attempting eyeliner to the sky or neon-pink lipstick, and that's okay.  

So here are my best 6 Makeup tips for women 40+

Start with Skincare 

1. Cleanse/Exfoliate.  Use a gentle cleanser that has both AHA and light exfoliation for a great two-in-one step.

2. Always use moisturizer for your skin type. Applying your moisturizers should follow the general rule of thumb; lightest to heaviest.  Use your serums and eye creams first, followed by facial oils then moisturizing creams.

3. Allow all of your skincare products to set before applying cream-to-powder foundation.  Giving them time to really absorb into the dermis allows them to perform and function better, giving you the results you're looking for.  

Makeup should accentuate not hide
4. Dry/Damaged Skin? Add a silicone free primer.  This will give your skin a canvas that will help to hydrate and protect your dry skin but also allows for your makeup application to appear smoother and more flawless.  For Oily/Combination skin, add a matttifying finishing translucent powder through t-zone

5. Go light on additional colors which can add a heavy look or accentuate any fine lines or wrinkles you may have. Skip contouring and add a light swipe of blush to high points, use a thin grey (not black!) eyeliner, and neutral eye shadow colors. The most beautiful looks are often some of the simplest - ones that make you look slightly flushed and allow for your eyes to stand out on their own without adding a lot of flash.  

6. Blend, Blend, Blend. Make sure you use a high quality flocked sponge or loose foundation brush to blend - there should be do definitive lines with your foundation or blush.   The best way to blend is to start in the middle of the face and brush outwards towards the hairline in a slight downward motion .  This allows any "peach fuzz" to continue laying down vs brushing upwards and making that fuzz stand up.  Blush should be applied on the apples of the cheeks, leaving about a two-finger width between the start of the blush and your nose, then blended towards the hairline.