Why do I need a serum?

Questions about what a serumis for and/or why it's necessary have filled our inbox on the regular. The short answer is essentially, yes, a face serum is a key part of any skin care routine—regardless of skin type.

Unlike toners (balance skin's pH) and moisturizers (last step before makeup or going to bed, but not the only thing required for healthy skin), serums have the benefit of being more liquid than a moisturizer. Thanks to their unique composition and properties, not only is your skin easily able to absorb the nutrients they provide, serums penetrate the epidermis far more deeply than a moisturizer thanks to their lack of density.

Check out these six reasons face serumswill change your skin... for the better.
6 Reasons to Invest in A Face Serum